Category Archives for LOCAL

Google’s Recent Rankings Update: What You Need to Know

Google recently updated their algorithm.  This is the computer code that helps rank websites, local businesses and just about everything else in the organic Google Search results and Google Maps listings.  A lot of changes happened and a lot of local businesses suddenly saw their rankings decline.  

This means fewer people see your business on Google Maps and the organic search results!  This has a direct effect on your bottom line! Organic traffic is the cheapest traffic and therefore we always want to strive to rank as high as possible. 

What changed?

The biggest change appears to be the user's proximity to the location of the business. The closer they are to your business the more likely you are to show up. Previously, you were more likely to show up based on a lot of different factors like the number of reviews and the amount of website traffic you got. Those signals appear to be down ranked and proximity has been upranked.  That means it plays a bigger role in the results.

What Can You Do?

Google makes  a LOT of changes to Google My Business on a regular basis. Google My Business is the system a business owner uses to manage their business, their location, their hours, services, and the area that they provide services too. 

Having a well managed Google My Business profile is extremely important to your local rankings.  This information needs to be complete, updated often, and effectively managed.  

The Problem: SMB Owners are BUSY

When I am working with small business owners I hold one simple truth at the forefront of my mind. They are BUSY.  They usually have hundreds of tasks they manage every month.  Each takes a slice of a limited amount of time. 

I often have small business owners tell me that they are going to do things that are very important to their success.  They are going to blog more. They are going to keep all their social media, directory listings, and their Google My Business profile updated and they are going to get it all done. 

ONE SIMPLE TRUTH

They aren't.  They are deluding themselves.  They just don't have time. Do you really have time to write a 1800 word blog post? Do you have time to make Google My Business edits and post offers and news? Do you have time to edit and post pictures to Google My Business? Do you have time to respond to every single review? You don't! Stop fooling yourself. 

My Solution

We offer comprehensive directory and Google My Business management. We'll monitor your reviews. Update your data. Prevent changes to your hours, website, phone number, amenities, or services without your authorization.  We have specialized software and systems in place that help us know what needs to be done and get it done.  We offer this solution for a low fee and it takes one more thing off your plate. 

Part of the key to SMB success is being honest with yourself and realizing your limitations. 

Let's Talk Google My Business

Grab a 30 Minute Phone Call with Us to Talk About How We Can Help You Manage Your Google My Business Listing (and a bunch of other directories/listings as well) all in one simple platform!


Get More Google Reviews for Your Salon or Spa Studio Today

Get Google Reviews for your SALON AND SPA today

get google reviews

Google Reviews Are One Of The Most Important Marketing Tools Today 

You know they are important but you probably don't have enough.  I work with businesses that have been operating for more than 10 years, have a thriving community, but have 5 Google Reviews!  Clients often say "but I have 65 Facebook Reviews!" So what? Facebook Reviews are nice but they are not heavily featured on the platform.  People use Google to discover and find businesses and they read the reviews.  

A lot of Salon Owners see REVIEWS as a PAIN not a TOOL!

You probably get reviews from the PISSED people not the happy people.  You dread realizing you have another bad review.  The trick is to outweigh the bad ones with good ones!  People like your business.  They will help you.  I promise.

A Low Number of Reviews is a WARNING to Clients!

Getting Reviews

There are a lot of ways to get Reviews.  You can just send an email asking for them but that takes a lot of your precious time and you have to remember to do it.  Be honest. You won't remember.  

Here are some strategies that you can implement today:

  • Add a link from THIS site to your Autoemails, Receipts, etc.
  • Add a button on your appointment signup confirmation page (If you aren't allowing online Booking you should... more on that later)
  • Have your Front Desk and Stylists/Providers ask for Reviews

The Zen Media Solution

Our LOCAL Product has a new feature to automate Review Generation and Feedback!  It is included in the Core of LOCAL.  All you have to do is upload a CSV you export from your system and LOCAL takes care of the rest! Bad reviews are captured, good Reviews prompt the customer to leave a review on a site you choose including Google, Yelp, Facebook, Foursquare, and YellowPages.  Remember I recommend focusing on Google first! 

A Zen Media LOCAL Client got 15 New Google Reviews in 2 Weeks After Signing Up For LOCAL!

LOCAL Does So Much More

LOCAL offers a lot of other great benefits.  LOCAL is a citation management system that ensures that your business listing, hours, phone number, social media links, about text, and services are consistent on over 38 directories.  This is a HUGE factor in your Local Search Engine Ranking on Google, Yahoo, and Bing.  

LOCAL also offers you one place to respond to Facebook comments, and Reviews from Google, Yelp, Foursquare, and more.  You can see how many reviews you have and respond in one interface. 

My Salon has 65 5 Star Reviews and they are our BIGGEST ranking Factor and the Overwhelming Number of New Clients say "You Had So Many Amazing Reviews"

Get Started TODAY

Get More Google Reviews for Your Yoga Studio Today

Get Google Reviews for your yoga studio today

get google reviews

Google Reviews Are One Of The Most Important Marketing Tools Today 

You know they are important but you probably don't have enough.  I work with businesses that have been operating for more than 10 years, have a thriving community, but have 5 Google Reviews!  Clients often say "but I have 65 Facebook Reviews!" So what? Facebook Reviews are nice but they are not heavily featured on the platform.  People use Google to discover and find businesses and they read the reviews.  

A Low Number of Reviews is a WARNING to Clients!

Getting Reviews

There are a lot of ways to get Reviews.  You can just send an email asking for them but that takes a lot of your precious time and you have to remember to do it.  Be honest. You won't remember.  

Here are some strategies that you can implement today:

  • Add a link from THIS site to your Autoemails, Receipts, etc.
  • Add a button on your Branded Web Tools (Healcode) Thank You Page that points to the link you got above. (If you haven't setup a Thank You page in Branded Web Contact Me Today! You're Missing and Essential Part of your Sales Funnel)
  • Have your Front Desk and Teachers ask for Reviews

The Zen Media Solution

Our LOCAL Product has a new feature to automate Review Generation and Feedback!  It is included in the Core of LOCAL.  All you have to do is upload a CSV you export from your system and LOCAL takes care of the rest! Bad reviews are captured, good Reviews prompt the customer to leave a review on a site you choose including Google, Yelp, Facebook, Foursquare, and YellowPages.  Remember I recommend focusing on Google first! 

A Zen Media LOCAL Client got 15 New Google Reviews in 2 Weeks After Signing Up For LOCAL!

LOCAL Does So Much More

LOCAL offers a lot of other great benefits.  LOCAL is a citation management system that ensures that your business listing, hours, phone number, social media links, about text, and services are consistent on over 38 directories.  This is a HUGE factor in your Local Search Engine Ranking on Google, Yahoo, and Bing.  

LOCAL also offers you one place to respond to Facebook comments, and Reviews from Google, Yelp, Foursquare, and more.  You can see how many reviews you have and respond in one interface. 

A Chicago Studio Increased Their Rank to the First Page of Google for 15 Keywords 60 Days After Signing Up For Local

Get Started TODAY