Google Reviews Are One Of The Most Important Marketing Tools Today 

You know they are important but you probably don't have enough.  I work with businesses that have been operating for more than 10 years, have a thriving community, but have 5 Google Reviews!  Clients often say "but I have 65 Facebook Reviews!" So what? Facebook Reviews are nice but they are not heavily featured on the platform.  People use Google to discover and find businesses and they read the reviews.  

A lot of Salon Owners see REVIEWS as a PAIN not a TOOL!

You probably get reviews from the PISSED people not the happy people.  You dread realizing you have another bad review.  The trick is to outweigh the bad ones with good ones!  People like your business.  They will help you.  I promise.

Getting Reviews

There are a lot of ways to get Reviews.  You can just send an email asking for them but that takes a lot of your precious time and you have to remember to do it.  Be honest. You won't remember.  

Here are some strategies that you can implement today:

• Add a link from THIS site to your Autoemails, Receipts, etc.
• Add a button on your appointment signup confirmation page (If you aren't allowing online Booking you should... more on that later)
• Have your Front Desk and Stylists/Providers ask for Reviews

Our LOCAL Product has a new feature to automate Review Generation and Feedback!  It is included in the Core of LOCAL.  All you have to do is upload a CSV you export from your system and LOCAL takes care of the rest! Bad reviews are captured, good Reviews prompt the customer to leave a review on a site you choose including Google, Yelp, Facebook, Foursquare, and YellowPages.  Remember I recommend focusing on Google first! 

LOCAL Does So Much More

LOCAL offers a lot of other great benefits.  LOCAL is a citation management system that ensures that your business listing, hours, phone number, social media links, about text, and services are consistent on over 38 directories.  This is a HUGE factor in your Local Search Engine Ranking on Google, Yahoo, and Bing.  

LOCAL also offers you one place to respond to Facebook comments, and Reviews from Google, Yelp, Foursquare, and more.  You can see how many reviews you have and respond in one interface.