Let's face it. Most studio's blogs suck. They either empty or filled with reposts of other people's content. BAD! WRONG! Content marketing is a topic all in of itself.
First, you can't rank for other people's content. If you just post an article from Yoga Journal you won't get any help from Google because Yoga Journal has already ranked for that content. To rank in Google your content must be original.
PLEASE NOTE >>>>>>
Blogging isn't a formal writing style. You certainly don't want to have a bunch of grammatical errors but it isn't a academic paper either. Relax and just write.
So where do you get ideas?
Remember you are accomplishing a few things by blogging. Answering Questions that people ask with your original ideas and content is the best thing you can do to drive free organic traffic to your website. Google loves quality content that is well written and answers questions people are asking. So let's find out what people are asking!
Where you get the ideas
Google Trends https://trends.google.com/trends/
Go to this website and you'll find a place you can research what people are currently searching for. Type in a style of yoga and you'll see the search volume! Neato! It helps you judge of a topic is worth writing about.
EpicBeat lets you search for a topic like Yoga and see what other people are writing about. It'll show you how viral the content is too!
This is by far one of my favorite sources for content ideas. Type in yoga and you'll see the top questions people are asking about it! Amazing! You'll get hundreds of ideas.
Soovle lets you type in a topic and see what all major search engines return for auto complete. Neat! Answer those questions and you'll get a chance to rank for it!
Stay tuned for more sources for content marketing. This should keep you busy for awhile.