Archive Monthly Archives: November 2019

Google’s Recent Rankings Update: What You Need to Know

Google recently updated their algorithm.  This is the computer code that helps rank websites, local businesses and just about everything else in the organic Google Search results and Google Maps listings.  A lot of changes happened and a lot of local businesses suddenly saw their rankings decline.  

This means fewer people see your business on Google Maps and the organic search results!  This has a direct effect on your bottom line! Organic traffic is the cheapest traffic and therefore we always want to strive to rank as high as possible. 

What changed?

The biggest change appears to be the user's proximity to the location of the business. The closer they are to your business the more likely you are to show up. Previously, you were more likely to show up based on a lot of different factors like the number of reviews and the amount of website traffic you got. Those signals appear to be down ranked and proximity has been upranked.  That means it plays a bigger role in the results.

What Can You Do?

Google makes  a LOT of changes to Google My Business on a regular basis. Google My Business is the system a business owner uses to manage their business, their location, their hours, services, and the area that they provide services too. 

Having a well managed Google My Business profile is extremely important to your local rankings.  This information needs to be complete, updated often, and effectively managed.  

The Problem: SMB Owners are BUSY

When I am working with small business owners I hold one simple truth at the forefront of my mind. They are BUSY.  They usually have hundreds of tasks they manage every month.  Each takes a slice of a limited amount of time. 

I often have small business owners tell me that they are going to do things that are very important to their success.  They are going to blog more. They are going to keep all their social media, directory listings, and their Google My Business profile updated and they are going to get it all done. 

ONE SIMPLE TRUTH

They aren't.  They are deluding themselves.  They just don't have time. Do you really have time to write a 1800 word blog post? Do you have time to make Google My Business edits and post offers and news? Do you have time to edit and post pictures to Google My Business? Do you have time to respond to every single review? You don't! Stop fooling yourself. 

My Solution

We offer comprehensive directory and Google My Business management. We'll monitor your reviews. Update your data. Prevent changes to your hours, website, phone number, amenities, or services without your authorization.  We have specialized software and systems in place that help us know what needs to be done and get it done.  We offer this solution for a low fee and it takes one more thing off your plate. 

Part of the key to SMB success is being honest with yourself and realizing your limitations. 

Let's Talk Google My Business

Grab a 30 Minute Phone Call with Us to Talk About How We Can Help You Manage Your Google My Business Listing (and a bunch of other directories/listings as well) all in one simple platform!