Month: January 2018

How to Use Facebook Event Targeting in Your Facebook Ads : Social Media Examiner 3

How to Use Facebook Event Targeting in Your Facebook Ads : Social Media Examiner

Does your page use Facebook events? Want to retarget ads to people who engage with your events on Facebook? In this article, you’ll discover three ways to target audiences using Facebook event engagement custom audiences. How to Use Facebook Event Targeting in Your Facebook Ads by Kristi Hines on Social Media Examiner. #1: Target People …

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Top 10 Facebook Advertising Features You Should Be Using | Social Media Today 7

Top 10 Facebook Advertising Features You Should Be Using | Social Media Today

Are you using Facebook Ads to grow your business? If not, you should be – Facebook has a wide range of great ad formats, targeting options, and campaign types. Here are my top 10 favorite Facebook advertising features to consider in your marketing. 1. Lead Ads In addition to being cheap and insanely effective, Facebook …

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Why You Should Treat Your Marketing Budget Like a Poker Bankroll 14

Why You Should Treat Your Marketing Budget Like a Poker Bankroll

Just as the richest players in poker can still lose it all, even brands with the biggest marketing budgets can still lose millions on a bad play. Pepsi discovered that truth firsthand after running a tone-deaf YouTube ad in April featuring people marching down a city street with generic protest signs. Kendall Jenner suddenly joined …

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How to Grab Attention Using Fear (Without It Blowing up in Your Face) 15

How to Grab Attention Using Fear (Without It Blowing up in Your Face)

Fear-based marketing strategies are controversial. Just like most other marketing tactics, they can either work extremely well or blow up in your face. But studies have proven the tactic to be effective time and time again. You can implement them in your ads to increase your CTR, subtly use them in a loss-aversion pitch, and …

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