Where do you find Yoga Blog Content?

Good question!

Let's face it.  Most studio's blogs suck.  They either empty or filled with reposts of other people's content.  BAD!  WRONG!  Content marketing is a topic all in of itself.  

First, you can't rank for other people's content.  If you just post an article from Yoga Journal you won't get any help from Google because Yoga Journal has already ranked for that content. To rank in Google your content must be original. 

PLEASE NOTE >>>>>>

Blogging isn't a formal writing style.  You certainly don't want to have a bunch of grammatical errors but it isn't a academic paper either.  Relax and just write. 

So where do you get ideas?

Remember you are accomplishing a few things by blogging.  Answering Questions that people ask with your original ideas and content is the best thing you can do to drive free organic traffic to your website.  Google loves quality content that is well written and answers questions people are asking.  So let's find out what people are asking! 

Where you get the ideas

Google Trends https://trends.google.com/trends/

Go to this website and you'll find a place you can research what people are currently searching for.  Type in a style of yoga and you'll see the search volume!  Neato!  It helps you judge of a topic is worth writing about. 

EpicBeat https://epicenter.epictions.com/epicbeat/

EpicBeat lets you search for a topic like Yoga and see what other people are writing about. It'll show you how viral the content is too!

Answerthepublic.com

This is by far one of my favorite sources for content ideas.  Type in yoga and you'll see the top questions people are asking about it!  Amazing!  You'll get hundreds of ideas. 

Soovle.com 

Soovle lets you type in a topic and see what all major search engines return for auto complete.  Neat!  Answer those questions and you'll get a chance to rank for it!

Stay tuned for more sources for content marketing.  This should keep you busy for awhile. 

Favorite Tools: Toby for Chrome – Control Your Tabs

We've all been there.  250 Thousand Tabs Open.  So what do we do about this?

​Organize them!  I use Chrome almost exclusively unless I am testing something for my development business.  This article will focus on Tab Management for Chrome. 

My Current Favorite Solution: Toby for Chrome

​Chrome is an awesome browser.  You can murder it with too many tabs.  I love Toby because you can organize Tabs by task!  

You can also pause and resume your work in Chrome! ​

Here are some ideas for grouping your tabs:

  • Web Development
  • Studio Mangement
  • Research
  • Social Media
  • Social Media Management
  • Advertising
  • Yoga Reading​

Building a Easy Online Course – and Making Money From It

I’ve worked hard to build an easy to use WordPress based platform that my clients can easily manage themselves.   A big part of a good website is engaging content so I prefer my clients to have the ability to add things like blog posts themselves.  One of the features of my platform is the ability to quickly build an online course.  How could you use this feature for your business?

How could you use this feature for your business?

You could create a mini-course about hair styling.  You could explain a yoga sequence pose by pose.   Do you know what you get from that?

Your existing clients feel like they are getting added value for their money.

People who find you through search results or a paid Facebook Ad are given a taste of your expertise but then you get the ability to sell them your services!

The great guys at Thrive have made a great video tutorial.  You can see just how easy it is here.  If you don’t think you can build it of course I’m happy to assist.  All you have to do is provide the content!  Check out the video tutorial here.

 

Make Email Rules for Your Business in Gmail and G Suite

It is important to make rules in your Email system to make sure you aren’t losing business.

Make sure to add rules to your system so that form entries from your website, emails from your CRM, emails from your business systems, etc are not trapped in the spam folder.  Gmail LOVES to put WordPress emails in the Spam Folder.  It is essential you do this or you could miss a lot of business!

I recently had a client with 89 contact form entries requesting booking!  That is a lot of missed business. I had another client with 29 emails in one month.  They were all in spam!

Create Rules in Gmail or G Suite

 

 

Adwords: You MUST Manage It

Greetings People!

Today I’d like to talk to you about Google Adwords.  As you probably know it is a powerful way to get more customers but it really is not designed to be a DIY platform.  You can get yourself in DEEP EXPENSIVE HORRIBLE Trouble in no time.

I was reviewing Adwords for a client today.  They paid someone to set it up a long time ago but it had not been monitored or changed in some time.  So what happened?

  • Bidding on Non-Relevant Keywords This account was “broad match” to a lot of different terms that were outside of the scope of what this studio offered.  They were PAYING to show ads for Yoga when people searched for studios in other cities!  So if someone searched “Yoga Classes Southern Pines” this studio was serving an ad to them even though they are 2000 miles away! They were also bidding ads for people looking for Yoga equipment and supplies, or online yoga.  They spent $800 a year on non-relevant keywords!
  • No Negative Keywords You must CONSTANTLY add negative keywords to your account to make sure you are effectively spending your money.
  • BAD ADS!  Writing Ads is an art and a science.  You need multiple ads per campaign to speak to different types of customers.  This client had the same ad over and over but there was no clear call to action, keywords were not included and the same ad was being shown to people looking for Aerial that was being shown to People who searched for Restorative Yoga.
  • Outdated Links  The links in these ads weren’t going to pages that existed anymore!  EEK!  That means even when someone clicked the ad didn’t work because the person never got there!
  • Wrong Intro Offer These ads talked about an Intro Offer that didn’t exist!
  • No Extensions Google encourages you to use Call Extensions, Location Extensions, Call Out Extensions, and Sitelink Extensions.  The more you use the less they charge you for ads  SNEAKY!
  • No Remarketing  One of the biggest tools in Adwords is the ability to show your site visitors ads on the Display Network.  Have you ever looked for something on Amazon and then seen in your favorite website!  That is Adwords Magic!
  • Stale Ads Ads go BAD!  Did you know that?  If people keep seeing the same ad over and over they go blind to it.

If you are paying for someone to manage your Adwords, you should be getting a FULL Comprehensive report on several Key Performance Indicators.  If you aren’t you should consider why not!

  • Impressions by Keyword (how many times was your ad seen)
  • Click Through Rate per Ad/Keyword
  • Quality Score of your Ads
  • Total Amount spent on Ads
  • Change in Cost over time

Adwords is a big animal.  It takes a lot of time to get it right.  You have to constantly evolve your methods.

With You Always,

Marshall