You know they are important but you probably don't have enough. I work with businesses that have been operating for more than 10 years, have a thriving community, but have 5 Google Reviews! Clients often say "but I have 65 Facebook Reviews!" So what? Facebook Reviews are nice but they are not heavily featured on the platform. People use Google to discover and find businesses and they read the reviews.
A lot of Salon Owners see REVIEWS as a PAIN not a TOOL!
You probably get reviews from the PISSED people not the happy people. You dread realizing you have another bad review. The trick is to outweigh the bad ones with good ones! People like your business. They will help you. I promise.
A Low Number of Reviews is a WARNING to Clients!
There are a lot of ways to get Reviews. You can just send an email asking for them but that takes a lot of your precious time and you have to remember to do it. Be honest. You won't remember.
Here are some strategies that you can implement today:
Our LOCAL Product has a new feature to automate Review Generation and Feedback! It is included in the Core of LOCAL. All you have to do is upload a CSV you export from your system and LOCAL takes care of the rest! Bad reviews are captured, good Reviews prompt the customer to leave a review on a site you choose including Google, Yelp, Facebook, Foursquare, and YellowPages. Remember I recommend focusing on Google first!
A Zen Media LOCAL Client got 15 New Google Reviews in 2 Weeks After Signing Up For LOCAL!
LOCAL offers a lot of other great benefits. LOCAL is a citation management system that ensures that your business listing, hours, phone number, social media links, about text, and services are consistent on over 38 directories. This is a HUGE factor in your Local Search Engine Ranking on Google, Yahoo, and Bing.
LOCAL also offers you one place to respond to Facebook comments, and Reviews from Google, Yelp, Foursquare, and more. You can see how many reviews you have and respond in one interface.
My Salon has 65 5 Star Reviews and they are our BIGGEST ranking Factor and the Overwhelming Number of New Clients say "You Had So Many Amazing Reviews"
Marshall is a 15 year veteran IT administrator who changed his life by leaving his corporate IT job, becoming a hair stylists and opening his own Salon and Yoga Studio. In the process Marshall lost 285 pounds and improved his lifestyle so he could pursue his dreams of helping people in any way possible. Marshall started working in the digital advertising space after realizing that many small businesses are underserved by the community. His passion is solving your problem in the best method possible.