Backlinks are super important for Local SEO. This SEO strategy is very simple and anybody can do it. To get your backlinks numbers up you can talk about what you already love: YOGA.
A backlink from a popular website is always better. What do I mean?
A backlink from your friend's small yoga studio is ok but a backlink from Yoga Journal is AWESOME. Domain Authority is a ranking from 0-100 of how popular a website is. The higher the Domain Authrity the better. Getting a link from a high Domain Authority site to your site tells search engines that your site also has authority on the topic of yoga. Get what I'm saying here?
You start writing!
Most yoga websites will gladly take content from you. Your doing the job for them!
I've compiled a list of websites that you can submit too below.
You have time. You have knowledge. Share it. If you're concerned about editing my partner Marc-Cristobal Guilarte is available for editing. He has a masters in English and is extremely authoritative when it comes to Yoga knowledge.
You will help your business tremendously by writing blog posts for other blogs and linking back to your own site. Make sure they website is going to provide a backlink before you submit. You'll need to provide a biography and headshot as well.
Reach out to your local TV station, Mommy Bloggers, Newspapers, and local Magazines. They want content and the best content is FREE because you wrote it and it is helping them and you! Don't be afraid to ask. What's the worst thing that could happen? They say no. Move on. Fight another day.