Category Archives for Digital Presence

On Our Roadmap – Projects We are Working On

facebook advertising chat bots yoga studio marketing

We're always looking ahead at the future of marketing for our niches. The marketing landscape moves fast as technology improves and advances.  I thought I'd give you a sneak peak into what we're working to enhance the marketing for our clients.

Chat Bots

Chat Bots on Facebook Messenger are the next big thing.  We're working on it and learning as much as we can.  What are they?  Facebook has recently added all sorts of new Marketing Channels using Facebook Messenger.  You can now direct users to message your page.  But ... you're busy.  How many times has been days since you responded to a message?

Well that is wherethe bot comes in.  It will respond to questions, direct people to links like buying options and the schedule.  We currently have several bots in beta for salon and yoga.  Look for more information soon.  If you're interested in having a chat bot click our Chat at the bottom of the page and we'll be in touch.

Superior "Branded App" Technology at Lower Cost with More Features

We've all had our headaches with the MindBody branded app.  I know they are working on it. However, I want far more functionality and felxibility with an app.  I am actively developing my own App Platform that will have amazing features and limitless functionality.  If you can dream it  I can do it.  The Zen Media Social App Platform will have the following advanced features:

  • Integration into Google Analytics (versus Flurry analytics) 
  • Push Notifications (superior to the MindBody Branded App)
    • Multiple Types of Notificaitons
    • Inbox of all recent alerts
    • Integration with OneSignal
    • Automated Alerts for Social Notifications like New Facebook Events
  • Unlimited Design Potential
  • Featured Posts from Your Blog
  • Full Branded Web Integration (hopefully with contracts coming soon)
  • Video (yes... video in your app)
  • The ability to Market it via Facebook and Google default App install channels (a special way of promoting the installation of your app and getting new clients via approved methods)
  • Google Remarketing and Facebook Pixel Integration
  • Native Social Sharing to Facebook/Twitter/Instagram from inside the App

Digital signage

We're working on a digital signage solution for Studios, Salons, and Spas that will have some amazing features.  We're currently accepting demo sites so message us using our chat window on this page.

Features We're Planning:

  • Facebook Checkin Stream (encourage Checkins on Facebook, raising Awareness)
  • Social Media Stream
  • Upcoming Workshops Stream
  • Schedule Stream
  • Video and Photo Streams
  • Weather
  • Blog Posts
  • Much Much More

There is your sneak peak into what we're working on.  There are some even more exciting things I can't tell you about just yet... so keep reading.

Get More Google Reviews for Your Salon or Spa Studio Today

Get Google Reviews for your SALON AND SPA today

get google reviews

Google Reviews Are One Of The Most Important Marketing Tools Today 

You know they are important but you probably don't have enough.  I work with businesses that have been operating for more than 10 years, have a thriving community, but have 5 Google Reviews!  Clients often say "but I have 65 Facebook Reviews!" So what? Facebook Reviews are nice but they are not heavily featured on the platform.  People use Google to discover and find businesses and they read the reviews.  

A lot of Salon Owners see REVIEWS as a PAIN not a TOOL!

You probably get reviews from the PISSED people not the happy people.  You dread realizing you have another bad review.  The trick is to outweigh the bad ones with good ones!  People like your business.  They will help you.  I promise.

A Low Number of Reviews is a WARNING to Clients!

Getting Reviews

There are a lot of ways to get Reviews.  You can just send an email asking for them but that takes a lot of your precious time and you have to remember to do it.  Be honest. You won't remember.  

Here are some strategies that you can implement today:

  • Add a link from THIS site to your Autoemails, Receipts, etc.
  • Add a button on your appointment signup confirmation page (If you aren't allowing online Booking you should... more on that later)
  • Have your Front Desk and Stylists/Providers ask for Reviews

The Zen Media Solution

Our LOCAL Product has a new feature to automate Review Generation and Feedback!  It is included in the Core of LOCAL.  All you have to do is upload a CSV you export from your system and LOCAL takes care of the rest! Bad reviews are captured, good Reviews prompt the customer to leave a review on a site you choose including Google, Yelp, Facebook, Foursquare, and YellowPages.  Remember I recommend focusing on Google first! 

A Zen Media LOCAL Client got 15 New Google Reviews in 2 Weeks After Signing Up For LOCAL!

LOCAL Does So Much More

LOCAL offers a lot of other great benefits.  LOCAL is a citation management system that ensures that your business listing, hours, phone number, social media links, about text, and services are consistent on over 38 directories.  This is a HUGE factor in your Local Search Engine Ranking on Google, Yahoo, and Bing.  

LOCAL also offers you one place to respond to Facebook comments, and Reviews from Google, Yelp, Foursquare, and more.  You can see how many reviews you have and respond in one interface. 

My Salon has 65 5 Star Reviews and they are our BIGGEST ranking Factor and the Overwhelming Number of New Clients say "You Had So Many Amazing Reviews"

Get Started TODAY

Get More Google Reviews for Your Yoga Studio Today

Get Google Reviews for your yoga studio today

get google reviews

Google Reviews Are One Of The Most Important Marketing Tools Today 

You know they are important but you probably don't have enough.  I work with businesses that have been operating for more than 10 years, have a thriving community, but have 5 Google Reviews!  Clients often say "but I have 65 Facebook Reviews!" So what? Facebook Reviews are nice but they are not heavily featured on the platform.  People use Google to discover and find businesses and they read the reviews.  

A Low Number of Reviews is a WARNING to Clients!

Getting Reviews

There are a lot of ways to get Reviews.  You can just send an email asking for them but that takes a lot of your precious time and you have to remember to do it.  Be honest. You won't remember.  

Here are some strategies that you can implement today:

  • Add a link from THIS site to your Autoemails, Receipts, etc.
  • Add a button on your Branded Web Tools (Healcode) Thank You Page that points to the link you got above. (If you haven't setup a Thank You page in Branded Web Contact Me Today! You're Missing and Essential Part of your Sales Funnel)
  • Have your Front Desk and Teachers ask for Reviews

The Zen Media Solution

Our LOCAL Product has a new feature to automate Review Generation and Feedback!  It is included in the Core of LOCAL.  All you have to do is upload a CSV you export from your system and LOCAL takes care of the rest! Bad reviews are captured, good Reviews prompt the customer to leave a review on a site you choose including Google, Yelp, Facebook, Foursquare, and YellowPages.  Remember I recommend focusing on Google first! 

A Zen Media LOCAL Client got 15 New Google Reviews in 2 Weeks After Signing Up For LOCAL!

LOCAL Does So Much More

LOCAL offers a lot of other great benefits.  LOCAL is a citation management system that ensures that your business listing, hours, phone number, social media links, about text, and services are consistent on over 38 directories.  This is a HUGE factor in your Local Search Engine Ranking on Google, Yahoo, and Bing.  

LOCAL also offers you one place to respond to Facebook comments, and Reviews from Google, Yelp, Foursquare, and more.  You can see how many reviews you have and respond in one interface. 

A Chicago Studio Increased Their Rank to the First Page of Google for 15 Keywords 60 Days After Signing Up For Local

Get Started TODAY