Backlinks are super important for Local SEO. This SEO strategy is very simple and anybody can do it. To get your backlinks numbers up you can talk about what you already love: YOGA.
A backlink from a popular website is always better. What do I mean?
A backlink from your friend's small yoga studio is ok but a backlink from Yoga Journal is AWESOME. Domain Authority is a ranking from 0-100 of how popular a website is. The higher the Domain Authrity the better. Getting a link from a high Domain Authority site to your site tells search engines that your site also has authority on the topic of yoga. Get what I'm saying here?
You start writing!
Most yoga websites will gladly take content from you. Your doing the job for them!
I've compiled a list of websites that you can submit too below.
You have time. You have knowledge. Share it. If you're concerned about editing my partner Marc-Cristobal Guilarte is available for editing. He has a masters in English and is extremely authoritative when it comes to Yoga knowledge.
You will help your business tremendously by writing blog posts for other blogs and linking back to your own site. Make sure they website is going to provide a backlink before you submit. You'll need to provide a biography and headshot as well.
Reach out to your local TV station, Mommy Bloggers, Newspapers, and local Magazines. They want content and the best content is FREE because you wrote it and it is helping them and you! Don't be afraid to ask. What's the worst thing that could happen? They say no. Move on. Fight another day.
Let's face it. Most studio's blogs suck. They either empty or filled with reposts of other people's content. BAD! WRONG! Content marketing is a topic all in of itself.
First, you can't rank for other people's content. If you just post an article from Yoga Journal you won't get any help from Google because Yoga Journal has already ranked for that content. To rank in Google your content must be original.
PLEASE NOTE >>>>>>
Blogging isn't a formal writing style. You certainly don't want to have a bunch of grammatical errors but it isn't a academic paper either. Relax and just write.
Remember you are accomplishing a few things by blogging. Answering Questions that people ask with your original ideas and content is the best thing you can do to drive free organic traffic to your website. Google loves quality content that is well written and answers questions people are asking. So let's find out what people are asking!
Google Trends https://trends.google.com/trends/
Go to this website and you'll find a place you can research what people are currently searching for. Type in a style of yoga and you'll see the search volume! Neato! It helps you judge of a topic is worth writing about.
EpicBeat lets you search for a topic like Yoga and see what other people are writing about. It'll show you how viral the content is too!
This is by far one of my favorite sources for content ideas. Type in yoga and you'll see the top questions people are asking about it! Amazing! You'll get hundreds of ideas.
Soovle lets you type in a topic and see what all major search engines return for auto complete. Neat! Answer those questions and you'll get a chance to rank for it!
Stay tuned for more sources for content marketing. This should keep you busy for awhile.