Ahhh SEO. Love it or hate it you've got to do it. For a LONG time I've advocated using Yoast SEO plugin for WordPress. I have had a change of heart. As I have added more and more sites that I manage for Yoga Studios, Gyms, Salons, and Spas I have needed more features than the basic free version of Yoast can provide. Adding the LOCAL pack is an Expensive Proposition.
So I started looking for a replacement. Something that really guides my clients through the SEO process and makes it easier for them to get great SEO done. Enter Squirrly. It is a rather new plugin but is also gaining ground FAST. So far I'm very happy. The best part is that it can impoprt your Yoast settings so you don't lose any of your existing work.
Below is a video about Squirrly.
We're always looking ahead at the future of marketing for our niches. The marketing landscape moves fast as technology improves and advances. I thought I'd give you a sneak peak into what we're working to enhance the marketing for our clients.
Chat Bots on Facebook Messenger are the next big thing. We're working on it and learning as much as we can. What are they? Facebook has recently added all sorts of new Marketing Channels using Facebook Messenger. You can now direct users to message your page. But ... you're busy. How many times has been days since you responded to a message?
Well that is wherethe bot comes in. It will respond to questions, direct people to links like buying options and the schedule. We currently have several bots in beta for salon and yoga. Look for more information soon. If you're interested in having a chat bot click our Chat at the bottom of the page and we'll be in touch.
We've all had our headaches with the MindBody branded app. I know they are working on it. However, I want far more functionality and felxibility with an app. I am actively developing my own App Platform that will have amazing features and limitless functionality. If you can dream it I can do it. The Zen Media Social App Platform will have the following advanced features:
We're working on a digital signage solution for Studios, Salons, and Spas that will have some amazing features. We're currently accepting demo sites so message us using our chat window on this page.
Features We're Planning:
There is your sneak peak into what we're working on. There are some even more exciting things I can't tell you about just yet... so keep reading.
Let's face it. Most studio's blogs suck. They either empty or filled with reposts of other people's content. BAD! WRONG! Content marketing is a topic all in of itself.
First, you can't rank for other people's content. If you just post an article from Yoga Journal you won't get any help from Google because Yoga Journal has already ranked for that content. To rank in Google your content must be original.
PLEASE NOTE >>>>>>
Blogging isn't a formal writing style. You certainly don't want to have a bunch of grammatical errors but it isn't a academic paper either. Relax and just write.
Remember you are accomplishing a few things by blogging. Answering Questions that people ask with your original ideas and content is the best thing you can do to drive free organic traffic to your website. Google loves quality content that is well written and answers questions people are asking. So let's find out what people are asking!
Google Trends https://trends.google.com/trends/
Go to this website and you'll find a place you can research what people are currently searching for. Type in a style of yoga and you'll see the search volume! Neato! It helps you judge of a topic is worth writing about.
EpicBeat lets you search for a topic like Yoga and see what other people are writing about. It'll show you how viral the content is too!
This is by far one of my favorite sources for content ideas. Type in yoga and you'll see the top questions people are asking about it! Amazing! You'll get hundreds of ideas.
Soovle lets you type in a topic and see what all major search engines return for auto complete. Neat! Answer those questions and you'll get a chance to rank for it!
Stay tuned for more sources for content marketing. This should keep you busy for awhile.
We've all been there. 250 Thousand Tabs Open. So what do we do about this?
Organize them! I use Chrome almost exclusively unless I am testing something for my development business. This article will focus on Tab Management for Chrome.
Chrome is an awesome browser. You can murder it with too many tabs. I love Toby because you can organize Tabs by task!
You can also pause and resume your work in Chrome!
Here are some ideas for grouping your tabs:
I’ve worked hard to build an easy to use WordPress based platform that my clients can easily manage themselves. A big part of a good website is engaging content so I prefer my clients to have the ability to add things like blog posts themselves. One of the features of my platform is the ability to quickly build an online course. How could you use this feature for your business?
How could you use this feature for your business?
You could create a mini-course about hair styling. You could explain a yoga sequence pose by pose. Do you know what you get from that?
Your existing clients feel like they are getting added value for their money.
People who find you through search results or a paid Facebook Ad are given a taste of your expertise but then you get the ability to sell them your services!
The great guys at Thrive have made a great video tutorial. You can see just how easy it is here. If you don’t think you can build it of course I’m happy to assist. All you have to do is provide the content! Check out the video tutorial here.
Today I’d like to talk to you about Google Adwords. As you probably know it is a powerful way to get more customers but it really is not designed to be a DIY platform. You can get yourself in DEEP EXPENSIVE HORRIBLE Trouble in no time.
I was reviewing Adwords for a client today. They paid someone to set it up a long time ago but it had not been monitored or changed in some time. So what happened?
If you are paying for someone to manage your Adwords, you should be getting a FULL Comprehensive report on several Key Performance Indicators. If you aren’t you should consider why not!
Adwords is a big animal. It takes a lot of time to get it right. You have to constantly evolve your methods.
With You Always,