Archive Monthly Archives: November 2017

Why Iā€™m switching my clients and sites to Squirrly SEO

Ahhh SEO.  Love it or hate it you've got to do it.  For a LONG time I've advocated using Yoast SEO plugin for WordPress.  I have had a change of heart.  As I have added more and more sites that I manage for Yoga Studios, Gyms, Salons, and Spas I have needed more features than the basic free version of Yoast can provide.  Adding the LOCAL pack is an Expensive Proposition. 

So I started looking for a replacement. Something that really guides my clients through the SEO process and makes it easier for them to get great SEO done.  Enter Squirrly.  It is a rather new plugin but is also gaining ground FAST.  So far I'm very happy.  The best part is that it can impoprt your Yoast settings so you don't lose any of your existing work. 

Below is a video about Squirrly. 

On Our Roadmap ā€“ Projects We are Working On

facebook advertising chat bots yoga studio marketing

We're always looking ahead at the future of marketing for our niches. The marketing landscape moves fast as technology improves and advances.  I thought I'd give you a sneak peak into what we're working to enhance the marketing for our clients.

Chat Bots

Chat Bots on Facebook Messenger are the next big thing.  We're working on it and learning as much as we can.  What are they?  Facebook has recently added all sorts of new Marketing Channels using Facebook Messenger.  You can now direct users to message your page.  But ... you're busy.  How many times has been days since you responded to a message?

Well that is wherethe bot comes in.  It will respond to questions, direct people to links like buying options and the schedule.  We currently have several bots in beta for salon and yoga.  Look for more information soon.  If you're interested in having a chat bot click our Chat at the bottom of the page and we'll be in touch.

Superior "Branded App" Technology at Lower Cost with More Features

We've all had our headaches with the MindBody branded app.  I know they are working on it. However, I want far more functionality and felxibility with an app.  I am actively developing my own App Platform that will have amazing features and limitless functionality.  If you can dream it  I can do it.  The Zen Media Social App Platform will have the following advanced features:

  • Integration into Google Analytics (versus Flurry analytics) 
  • Push Notifications (superior to the MindBody Branded App)
    • Multiple Types of Notificaitons
    • Inbox of all recent alerts
    • Integration with OneSignal
    • Automated Alerts for Social Notifications like New Facebook Events
  • Unlimited Design Potential
  • Featured Posts from Your Blog
  • Full Branded Web Integration (hopefully with contracts coming soon)
  • Video (yes... video in your app)
  • The ability to Market it via Facebook and Google default App install channels (a special way of promoting the installation of your app and getting new clients via approved methods)
  • Google Remarketing and Facebook Pixel Integration
  • Native Social Sharing to Facebook/Twitter/Instagram from inside the App

Digital signage

We're working on a digital signage solution for Studios, Salons, and Spas that will have some amazing features.  We're currently accepting demo sites so message us using our chat window on this page.

Features We're Planning:

  • Facebook Checkin Stream (encourage Checkins on Facebook, raising Awareness)
  • Social Media Stream
  • Upcoming Workshops Stream
  • Schedule Stream
  • Video and Photo Streams
  • Weather
  • Blog Posts
  • Much Much More

There is your sneak peak into what we're working on.  There are some even more exciting things I can't tell you about just yet... so keep reading.

MUST DO: Setup your BrandedWeb/Healcode Thank You Page

mindbody branded web healcode thank you page

The Branded Web Feature You Must Use Today!!!

Branded Web feature you need to be using is the Thank You page.  It is a vital step in your Customer Journey and you should use it immediately.  There are a ton of reasons but here are the quick reasons:

  • You can use it to measure all the registrations in Google Analytics 
  • It gives you a place to announce things like Workshops, Events, and Specials to your customers
  • It gives you a place to ask for a Google Review
  • It gives you a place to encourage follow your business on Social Media

The way it works is pretty simple.  Everyone that buys a pricing option or schedules a class, event or workshop will be redirected to your thank you page.  Magic!

There are easy steps you can follow to make this happen.

  1. Create a Thank You page on your website
  2. Login to Branded Web at Healcode.com
  3. Click on Site Settings
  4. Paste the URL to your thank you page
  5. In Google Analytics click on Admin > Goals and create a goal that tracks all your thank you page visits.
  6. Start Tracking!

Get Quality Backlinks for your Yoga Studio by Writing

Backlinks are super important for Local SEO.  This SEO strategy is very simple and anybody can do it.  To get your backlinks numbers up you can talk about what you already love: YOGA.

What is a high quality backlink?

A backlink from a popular website is always better.  What do I mean?

A backlink from your friend's small yoga studio is ok but a backlink from Yoga Journal is AWESOME.   Domain Authority is a ranking from 0-100 of how popular a website is.  The higher the Domain Authrity the better.  Getting a link from a high Domain Authority site to your site tells search engines that your site also has authority on the topic of yoga.  Get what I'm saying here?

So how do I get these backlinks?

You start writing!

Most yoga websites will gladly take content from you.  Your doing the job for them!

I've compiled a list of websites that you can submit too below.

Get Over Your Fear of Writing

You have time. You have knowledge.  Share it.  If you're concerned about editing my partner Marc-Cristobal Guilarte is available for editing.  He has a masters in English and is extremely authoritative when it comes to Yoga knowledge.

You will help your business tremendously by writing blog posts for other blogs and linking back to your own site.  Make sure they website is going to provide a backlink before you submit.  You'll need to provide a biography and headshot as well.

Contribute to your local media

Reach out to your local TV station, Mommy Bloggers, Newspapers, and local Magazines. They want content and the best content is FREE because you wrote it and it is helping them and you! Don't be afraid to ask.  What's the worst thing that could happen? They say no.  Move on. Fight another day.  

Yoga Backlink Suggestions