Ahhh SEO. Love it or hate it you've got to do it. For a LONG time I've advocated using Yoast SEO plugin for WordPress. I have had a change of heart. As I have added more and more sites that I manage for Yoga Studios, Gyms, Salons, and Spas I have needed more features than the basic free version of Yoast can provide. Adding the LOCAL pack is an Expensive Proposition.
So I started looking for a replacement. Something that really guides my clients through the SEO process and makes it easier for them to get great SEO done. Enter Squirrly. It is a rather new plugin but is also gaining ground FAST. So far I'm very happy. The best part is that it can impoprt your Yoast settings so you don't lose any of your existing work.
Below is a video about Squirrly.
We're always looking ahead at the future of marketing for our niches. The marketing landscape moves fast as technology improves and advances. I thought I'd give you a sneak peak into what we're working to enhance the marketing for our clients.
Chat Bots on Facebook Messenger are the next big thing. We're working on it and learning as much as we can. What are they? Facebook has recently added all sorts of new Marketing Channels using Facebook Messenger. You can now direct users to message your page. But ... you're busy. How many times has been days since you responded to a message?
Well that is wherethe bot comes in. It will respond to questions, direct people to links like buying options and the schedule. We currently have several bots in beta for salon and yoga. Look for more information soon. If you're interested in having a chat bot click our Chat at the bottom of the page and we'll be in touch.
We've all had our headaches with the MindBody branded app. I know they are working on it. However, I want far more functionality and felxibility with an app. I am actively developing my own App Platform that will have amazing features and limitless functionality. If you can dream it I can do it. The Zen Media Social App Platform will have the following advanced features:
We're working on a digital signage solution for Studios, Salons, and Spas that will have some amazing features. We're currently accepting demo sites so message us using our chat window on this page.
Features We're Planning:
There is your sneak peak into what we're working on. There are some even more exciting things I can't tell you about just yet... so keep reading.
Branded Web feature you need to be using is the Thank You page. It is a vital step in your Customer Journey and you should use it immediately. There are a ton of reasons but here are the quick reasons:
The way it works is pretty simple. Everyone that buys a pricing option or schedules a class, event or workshop will be redirected to your thank you page. Magic!
There are easy steps you can follow to make this happen.
Backlinks are super important for Local SEO. This SEO strategy is very simple and anybody can do it. To get your backlinks numbers up you can talk about what you already love: YOGA.
A backlink from a popular website is always better. What do I mean?
A backlink from your friend's small yoga studio is ok but a backlink from Yoga Journal is AWESOME. Domain Authority is a ranking from 0-100 of how popular a website is. The higher the Domain Authrity the better. Getting a link from a high Domain Authority site to your site tells search engines that your site also has authority on the topic of yoga. Get what I'm saying here?
You start writing!
Most yoga websites will gladly take content from you. Your doing the job for them!
I've compiled a list of websites that you can submit too below.
You have time. You have knowledge. Share it. If you're concerned about editing my partner Marc-Cristobal Guilarte is available for editing. He has a masters in English and is extremely authoritative when it comes to Yoga knowledge.
You will help your business tremendously by writing blog posts for other blogs and linking back to your own site. Make sure they website is going to provide a backlink before you submit. You'll need to provide a biography and headshot as well.
Reach out to your local TV station, Mommy Bloggers, Newspapers, and local Magazines. They want content and the best content is FREE because you wrote it and it is helping them and you! Don't be afraid to ask. What's the worst thing that could happen? They say no. Move on. Fight another day.